Christina Aguilera poses in red as she releases new lube and announces hotline

Christina Aguilera poses in red as she releases new lube and announces hotline

Christina Aguilera posed in a sultry new video as she launched her new lubricant and advertised a hotline where fans can win a chat with her.

The 43-year-old pop star tantalizingly unveiled a water-based lubricant called Pillow Talk via her sexual wellness brand Playground

In celebration of her new product, she has also set up a phone line where callers can ‘have an open conversation about owning our sexuality.’

She plugged the enterprise with a saucy Instagram video that instantly brought back memories of a phone sex commercial from the 1990s.

Bathed in red light, Christina modeled a skimpy outfit and struck a string of pinup poses, licking her lips and speaking in a suggestively breathy voice.

She wore her hair in a retro platinum blonde do, emphasizing her luscious lips with makeup to heighten the video’s allure.

The ad began with Christina sprawled across a sofa, reaching down to answer a landline made to resemble a shiny pair of lips.

‘You know what we want, ladies – more intimate moments, more connection,’ she said. ‘It’s time to open the conversation, own our sexuality and get rid of shame.’

She cooed to her fans: ‘It doesn’t need to be a secret. Communication is the key to fulfilling your greatest fantasies, so call the Playground Pillow Talk Hotline to hear fun and easy ways to talk dirty. What are you waiting for? Call now!’

A line of text blared across the screen, encouraging adult viewers to call 1-888-PLY-GRND and assuring them that the conversations were free of charge.