According to reports, Kate Middleton may soon become the first Princess of Wales in 115 years to issue Royal Warrants.
The influence of Kate Middleton may soon take on a more formal tone.
Since 2010, brands linked to Kate have seen a significant rise in sales, starting with the blue Issa wrap dress she wore to announce her engagement to Prince William on November 16, 2010, which sold out almost immediately.
This trend has continued ever since. Recently, *The Times* reported that the Princess of Wales, 43, could soon lend her support to royal warrants, an official endorsement granted by senior royal family members to British companies they favor.
According to *The Times*, no Princess of Wales has granted royal warrants since 1910, including Kate, who received the title in September 2022 following Queen Elizabeth’s passing.
The last Princess of Wales to issue a royal warrant was the future Queen Mary, who did so before her husband, George V, ascended the throne 115 years ago.
While King Charles began issuing royal warrants as Prince of Wales in 1980, his wife, Princess Diana, never granted any during her time as Princess of Wales.
Although there’s no clear timeline for when the Prince and Princess of Wales will bestow royal warrants, sources close to Kate have shared that it’s her «hope» to do so soon. «She’s keen to recognize British skills and industry,» the outlet reported.
Royal warrants are awarded for up to five years and are granted to companies that provide goods or services to the royal household.
These companies can then join the Royal Warrant Holders Association and use the royal coat of arms in their marketing.
For instance, Queen Camilla recently granted royal warrants to her facialist, wedding dress designer, and long-time hairdresser.
«We’ve seen the Princess of Wales have a huge impact on brands, often referred to as ‘the Kate effect,’» said Nicola Pink, founder of PR firm We Are Pink.
«What makes it so powerful is that it always feels genuine—she supports brands she truly believes in.» One example is British jewelry designer Catherine Zoraida, whose earrings Kate has worn multiple times.
Zoraida told *The Times* that Kate’s association with her brand led to «crazy» results, including a 500% increase in sales when Kate wore a pair of her earrings.
The final decision will be made by King Charles, who has the authority to decide which members of the royal family can grant royal warrants.
An official royal endorsement would undoubtedly boost sales for any British company associated with the future Queen.
As Kate makes her way back to public life after a challenging 2024, the start of 2025 is already promising—on January 14, she surprised a visit to The Royal Marsden Hospital, where she had received cancer treatment the previous year.
She announced that her cancer was in remission, expressing relief and optimism for the year ahead:
“I am, however, looking forward to a fulfilling year ahead,” Kate said. “There is much to look forward to.”